Advertising and marketing translation
At Studio Interpreti Milano, we have the skills and experience to communicate your message clearly and effectively to a foreign audience, delivering advertising and marketing translations that are culturally adapted and localised by our in-house native staff and our wider pool of translators as part of the translation agency SMG.
Our agency is a genuine laboratory of creative translation solutions involving reworking, adaptation, localisation and transcreation to reproduce a given message in an engaging manner that resonates with the intended foreign target audience.
Our advertising and marketing translations carefully consider the corporate mission and strategies of the client and a thorough analysis of the cultural variables of the target market.
Examples of advertising and marketing translations:
- multilingual websites (for more details, see here)
- product catalogues, e.g. for fashion and design
- marketing materials of any kind
- advertising content: headlines, taglines and bodycopies
- editorial and advertising articles
- advertising for trade fairs and various other events
- cultural texts for specialist magazines, exhibitions and museums
Advertising and marketing translation: native translators with proven experience
Our translation agency has always advocated the use of native translators who must also possess the necessary subject matter expertise. Beyond being a competent native translator and skilled linguist, high-quality advertising and marketing translation also requires excellent communication and method.
Indeed, advertising and marketing translation does not simply mean using words loaded with enthusiasm or eye-catching phrases, but instead it is a rigorous process that reproduces the original message clearly and effectively in a foreign language, in full respect of the relative company policy and the client’s instructions.
The transposition of a concept from one language to another is a creative process and cannot be undertaken as the mere translation of words. Therefore, a good advertising and marketing translator reports back to the client using special translator notes to clarify possible doubts over cultural or legal aspects. This allows us to rework the text with the client, where necessary, to ensure that the message is conveyed as accurately and effectively as possible.
In conclusion, advertising and marketing translation is the result of an analytical approach that involves a variety of elements that goes far beyond just syntax and vocabulary. For example, it is important to conform to the expressive style of the client, which requires careful consideration of how hte message is perceived by the target audience. The same care must also be devoted to intonation, the choice of rhetorical images and symbols aligned to the target culture, and the very difficult translation of humorous or emotive elements.
However complex your advertising or marketing message, we can deliver the perfect translation!